On Aug. 6, 2011, the United States Breastfeeding Committee (USBC) officially declared that August is National Breastfeeding Month. The USBC, formed in 1998, is a coalition of more than 40 organizations that support its mission to improve the Nation’s health by working collaboratively to protect, promote, and support breastfeeding.

​In recognition of National Breastfeeding Month (NBM), each August the U.S. Breastfeeding Committee hosts a social media advocacy and outreach campaign inviting member organizations, breastfeeding coalitions, partner organizations, and individuals to participate in online action and conversation about the policy and practice changes needed to build a landscape of support for babies and families. It’s a time where we Learn, Connect, and Act together to build momentum that sustains our movement through the coming year!

The USBC brings stakeholders together under the Collective Impact model,a collaborative approach to addressing complex social issues by bringing together organizations from different sectors to work toward a common goal. These efforts recognize that we all must work together to create the population-level policy, system, and environmental changes that are needed to create a landscape of breastfeeding support for all families.