Edward R Squibb coined the slogan: “The priceless ingredient in every product is the honor and integrity of its maker”

In 1921, Edward R. Squibb, M.D. coined the slogan: “The priceless ingredient in every product is the honor and integrity of its maker.” It was the most effective advertising copy ever used by Squibb.

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Source: Bristol-Myers Squibb Company
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