In 1987, the Red Cross opened the Jerome H. Holland Laboratory (in Maryland), which was dedicated to biomedical research.  Holland Lab researchers participated in the development of a method of bar coding blood products in collaboration with the American Association of Blood Banks and the Council of Community Blood Centers, improving the tracking of blood products and confirmation of blood types.

The Red Cross established its national biomedical research program in 1961 and expanded it with the creation of the Holland Laboratory. The legacy of Red Cross efforts to continuously improve blood collection processes and strengthen blood safety continues at the lab named for former Red Cross board chair Jerome H. Holland even today.