On Jan. 21, 2026, Rice University launched the Global Brain Economy Initiative (GBEI) during the annual meeting of the World Economic Forum in Davos, Switzerland. This initiative positions brain capital, or brain health and brain skills, at the forefront of global economic development, particularly in the age of artificial intelligence.

The GBEI, based at Rice and launched in collaboration with The University of Texas Medical Branch (UTMB) and the Davos Alzheimer’s Collaborative, aligns with a recent World Economic Forum and McKinsey Health Institute report titled “The Human Advantage: Stronger Brains in the Age of AI,” co-authored by Rice researcher Harris Eyre.

Led by Eyre, the GBEI aims to establish brain capital as an essential asset for the 21st century. As AI transforms workplaces and the global population ages, Rice’s strategy connects neuroscience with economic policy to promote long-term growth, workforce resilience and social well-being.

The GBEI plans to convert research into practical solutions for governments, employers and investors to enhance brain health and human skills. Its mission is to address disparities in support for brain capital across health care, education, workplaces and public policy.

By prioritizing brain capital in economic strategy, Rice is positioning itself as a model for how universities can create real-world impact in response to technological changes and demographic shifts.