Warner-Lambert required to cease and desist from advertising that Listerine prevents, cures, or alleviates the common cold

In 1976, Warner-Lambert was required by the Federal Trade Commission (FTC) to cease and desist from advertising that Listerine prevents, cures, or alleviates the common cold.

The FTC order further requires Warner-Lambert to disclose in future Listerine advertisements that: “Contrary to prior advertising, Listerine will not help prevent colds or sore throats or lessen their severity.”

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Source: Justia US Law
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