On May 31, 2024, the Bezos Center for Sustainable Protein launched at North Carolina State University. The Bezos Earth Fund awarded NC State $30 million over five years to lead a center of excellence to create a biomanufacturing hub for dietary proteins that are environmentally friendly, healthy, tasty, and affordable.

The Earth Fund had committed $100 million to establish a network of open-access research and development centers focused on sustainable protein alternatives, expanding consumer choices.