On Jun. 17, 2020, Bvlgari, the Italian luxury brand, announced plans to support research into COVID-19 and vaccine development at Oxford University. The new relationship comes as part of the brandﾒs commitment to better preventing pandemics now and in the future, through philanthropic donations. This gift will support Oxford research in two key areas; by purchasing boundary-pushing scientific equipment that will help to speed up vaccine development, and financing the studies of some of the worldﾒs most talented researchers engaged in the field.